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Certificate in Digital Marketing

Certificate in Digital Marketing Course in Kenya

A Certificate in Digital Marketing is a specialized program that equips individuals with the knowledge and skills needed to thrive in the rapidly evolving digital marketing landscape. 

This certificate course covers a wide range of digital marketing disciplines, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), Email Marketing, and Content Marketing. Each component plays a crucial role in building brand awareness, driving website traffic, and converting leads into customers in the digital landscape.

Whether you’re a marketing professional looking to upskill, an entrepreneur aiming to expand your online presence, or a career changer seeking opportunities in the digital marketing industry, this certificate course offers a comprehensive education in digital marketing strategies, tactics, and tools.

With hands-on training and real-world applications, graduates of this program are well-equipped to succeed in various digital marketing roles.

Certificate in Digital Marketing Course Outline

digital marketing course units

Module I: Introduction to Digital Marketing

  • Understanding Digital Marketing
  • Evolution and Importance of Digital Marketing
  • Digital Marketing Strategies and Channels Overview

Module II: Search Engine Optimization (SEO)

  • Introduction to SEO
  • On-Page SEO (Meta tags, keyword optimization, content structure)
  • Off-Page SEO (Backlinking, outreach strategies)
  • Technical SEO (Website speed, mobile optimization, site structure)

Module III: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC Advertising
  • Google Ads Overview
  • Bing Ads Overview
  • Keyword Research for PPC
  • Campaign Creation and Management
  • Ad Copywriting and A/B Testing
  • Bid Strategies and Budgeting

Module IV: Social Media Marketing

  • Introduction to Social Media Marketing
  • Platform-Specific Strategies (Facebook, Instagram, Twitter, LinkedIn)
  • Content Creation for Social Media
  • Community Building and Engagement
  • Social Media Advertising

Module V: Content Marketing

  • Understanding Content Marketing
  • Content Strategy Development
  • Content Creation (Blogging, Videos, Infographics)
  • Content Distribution and Promotion
  • Measuring Content Marketing Success

Module VI: Email Marketing

  • Introduction to Email Marketing
  • Email Campaign Planning and Execution
  • Email Automation and Personalization
  • Email Analytics and Optimization

Module VII: Analytics and Data-driven Marketing

  • Importance of Analytics in Digital Marketing
  • Google Analytics Overview
  • Key Metrics and KPIs
  • Data Analysis and Insights for Decision Making
  • A/B Testing and Experimentation

Module VIII: Emerging Trends and Technologies

  • AI and Machine Learning in Digital Marketing
  • Voice Search Optimization
  • AR/VR in Marketing
  • Blockchain in Advertising

Examination

NIE

Duration

3 Months

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Join NIE Technical College’s Certificate in Digital Marketing
Course and unlock your potential in the dynamic world of graphic design. Enroll now and embark on a rewarding journey towards a fulfilling career in visual communication!

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